/* ==========================================================================
   REELNINJA — page
   Every value comes from tokens.css. Nothing here invents a colour or a size.
   ========================================================================== */

*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; }

html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }

body {
  font-family: var(--font-sans);
  font-size: var(--t-body);
  line-height: var(--lh-body);
  color: var(--text);
  background: var(--paper-100);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}

img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }
table { border-collapse: collapse; width: 100%; }
ul, ol { list-style: none; padding: 0; }

:focus-visible { outline: 2px solid currentColor; outline-offset: 3px; border-radius: var(--r-sm); }
/* A paper button on ink (or ink on paper) would draw its ring in its own text
   colour, which is the colour of the ground behind it: an invisible ring. */
.btn--paper:focus-visible { outline-color: var(--paper-100); }
.btn--ink:focus-visible { outline-color: var(--ink-900); }

/* The parts the browser draws still belong to the page. */
::selection { background: var(--ink-900); color: var(--paper-100); }
.band--ink ::selection, .site-head ::selection, footer ::selection { background: var(--paper-100); color: var(--ink-900); }
html { accent-color: var(--ink-900); scrollbar-color: var(--ink-600) var(--paper-200); }
.band--ink { accent-color: var(--paper-100); }
p, li, dd { text-wrap: pretty; }
/* Geist closes up at 13-14px until "rn" reads as "m" ("burned", "turn"). A
   hair of tracking on the small sizes keeps the pairs apart. */
.small, .defuse, .hero__note, .layer__body, .spec__in, .offer__sub, .step__body,
.faq__a, .ladder__desc, .ladder__note, .calc__note, .calc__break, .calc__slot,
.field__hint, .site-foot { letter-spacing: 0.012em; }

.skip {
  position: absolute; left: -9999px; top: 0; z-index: 100;
  background: var(--paper-100); color: var(--text);
  padding: var(--s-3) var(--s-5); border-radius: var(--r-sm);
}
.skip:focus { left: var(--s-4); top: var(--s-4); }

/* ---------- shell + bands ---------- */
.shell {
  width: 100%; max-width: var(--shell-max);
  margin-inline: auto;
  padding-inline: var(--shell-x);
}
.band { padding-block: var(--band-y); }
.band--paper { background: var(--paper-100); }
.band--paper-alt { background: var(--paper-200); }
.band--ink { background: var(--ink-900); color: var(--text-invert); }

/* ---------- type ---------- */
.mono {
  font-family: var(--font-mono);
  font-size: var(--t-mono);
  letter-spacing: var(--tr-mono);
  text-transform: uppercase;
  font-weight: 400;
}
.eyebrow { color: var(--text-muted); display: block; margin-bottom: var(--s-6); }
.band--ink .eyebrow { color: var(--text-invert-muted); }

.display {
  font-size: var(--t-display);
  line-height: var(--lh-display);
  letter-spacing: var(--tr-display);
  font-weight: 500;
  text-wrap: balance;
}
.h1 {
  font-size: var(--t-h1);
  line-height: var(--lh-heading);
  letter-spacing: var(--tr-heading);
  font-weight: 500;
  text-wrap: balance;
}
.h2 {
  font-size: var(--t-h2);
  line-height: var(--lh-heading);
  letter-spacing: var(--tr-heading);
  font-weight: 500;
  text-wrap: balance;
}
.h3 {
  font-size: var(--t-h3);
  line-height: 1.28;
  letter-spacing: -0.014em;
  font-weight: 500;
}
.lead {
  font-family: var(--font-serif);
  font-size: var(--t-lead);
  line-height: var(--lh-lead);
  color: var(--text-muted);
  max-width: 46ch;
}
.band--ink .lead { color: var(--text-invert-muted); }
.h1 + .lead, .h2 + .lead, .display + .lead { margin-top: var(--s-5); }
.measure { max-width: 62ch; }
.small { font-size: var(--t-small); line-height: 1.6; }
.muted { color: var(--text-muted); }
.band--ink .muted { color: var(--text-invert-muted); }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: var(--s-3);
  padding: var(--s-4) var(--s-6);
  border-radius: var(--r-sm);
  font-size: var(--t-small);
  font-weight: 500;
  border: 1px solid transparent;
  transition: background var(--dur-fast) var(--ease), color var(--dur-fast) var(--ease),
              border-color var(--dur-fast) var(--ease);
}
.btn--paper { background: var(--paper-100); color: var(--ink-900); }
.btn--paper:hover { background: var(--paper-300); }
.btn--ink { background: var(--ink-900); color: var(--paper-100); }
.btn--ink:hover { background: var(--ink-700); }
.btn--ghost { border-color: var(--line-strong); }
.band--ink .btn--ghost { border-color: var(--line-invert-strong); color: var(--text-invert); }
.band--ink .btn--ghost:hover { background: var(--ink-800); }
.link-u {
  border-bottom: 1px solid var(--line-strong); padding-bottom: 1px;
  transition: border-color var(--dur-fast) var(--ease);
}
.link-u:hover { border-color: currentColor; }
.band--ink .link-u { border-color: var(--line-invert-strong); }

/* ---------- header ---------- */
.site-head {
  position: sticky; top: 0; z-index: 40;
  background: var(--ink-900); color: var(--text-invert);
  border-bottom: 1px solid transparent;
  transition: border-color var(--dur) var(--ease);
}
.site-head.is-stuck { border-bottom-color: var(--line-invert); }
.site-head .shell {
  display: flex; align-items: center; justify-content: space-between;
  gap: var(--s-6); min-height: 68px;
}
.wordmark {
  font-family: var(--font-mono); font-size: 0.8125rem; letter-spacing: 0.04em;
  display: inline-flex; align-items: baseline; gap: var(--s-3);
}
.wordmark span {
  font-size: 0.6875rem; letter-spacing: var(--tr-mono);
  color: var(--text-invert-muted); text-transform: uppercase;
}
.site-nav { display: flex; align-items: center; gap: var(--s-8); }
.site-nav a:not(.btn) {
  font-size: var(--t-small); color: var(--text-invert-muted);
  transition: color var(--dur-fast) var(--ease);
}
.site-nav a:not(.btn):hover { color: var(--text-invert); }
@media (max-width: 860px) {
  .site-nav .nav-link { display: none; }
  /* keep the CTA on one line: "Book a 20-minute / call" reads broken */
  .site-head .btn { white-space: nowrap; padding: var(--s-3) var(--s-4); font-size: 0.8125rem; }
}
/* Below ~520px the full label cannot fit beside the wordmark, so it shortens
   rather than wrapping or pushing the header into horizontal overflow. */
.btn-short { display: none; }
@media (max-width: 520px) {
  .site-head .btn .btn-full { display: none; }
  .site-head .btn .btn-short { display: inline; }
}

/* ---------- hero ---------- */
.hero { padding-block: clamp(3rem, 9vw, 7rem) var(--band-y); }
.hero__grid {
  display: grid; gap: clamp(2.5rem, 6vw, 5rem);
  /* minmax(0, …) not 1fr: the strip below scrolls horizontally on phones, and
     without an explicit zero minimum the track inherits its full min-content
     width and drags the whole page sideways. */
  grid-template-columns: minmax(0, 1fr);
}
.hero__grid > * { min-width: 0; }
@media (min-width: 1000px) {
  .hero__grid { grid-template-columns: minmax(0, 1.1fr) minmax(0, 0.9fr); align-items: center; }
}
.hero .display { max-width: 16ch; }
.hero__sub { margin-top: var(--s-6); max-width: 40em; }
.hero__acts { margin-top: var(--s-10); display: flex; flex-wrap: wrap; align-items: center; gap: var(--s-4) var(--s-6); }
.hero__note { margin-top: var(--s-5); font-size: var(--t-small); color: var(--text-invert-muted); max-width: 46ch; }
.hero__note .link-u { color: var(--text-invert); }
.defuse {
  margin-top: var(--s-8); padding-top: var(--s-6);
  border-top: 1px solid var(--line-invert);
  max-width: 46em; font-size: var(--t-small); line-height: 1.65;
  color: var(--text-invert-muted);
}
.defuse strong { color: var(--text-invert); font-weight: 500; }

/* cascade: four kinds of input, one style system, six kinds of output.
   The default state is the finished one: every input lit, every format drawn.
   The entrance plays that state in once, inputs first, then each format in
   turn, and stops. Nothing loops, so there is nothing to pause. */
.cascade { --t0: 300ms; --step: 260ms; --out0: 1500ms; --outstep: 340ms; }

.ins { display: flex; flex-wrap: wrap; align-items: center; gap: var(--s-2); }
.ins__label { color: var(--text-invert-muted); margin-right: var(--s-2); }
.ins__chip {
  font-size: 0.625rem; letter-spacing: 0.1em;
  padding: 6px 10px; border-radius: var(--r-sm);
  border: 1px solid var(--line-invert-strong); color: var(--text-invert);
  animation: chip-on var(--dur) var(--ease) both;
  animation-delay: calc(var(--t0) + var(--i) * var(--step));
}
@keyframes chip-on { from { color: var(--text-invert-muted); border-color: var(--line-invert); } }

.sys { display: flex; align-items: center; gap: var(--s-3); margin-block: var(--s-4); }
.sys__line {
  flex: 1; height: 1px; background: var(--line-invert-strong);
  transform-origin: 0 50%;
  animation: line-draw 600ms var(--ease) both; animation-delay: calc(var(--t0) + 4 * var(--step));
}
.sys__line:last-child { transform-origin: 100% 50%; }
@keyframes line-draw { from { transform: scaleX(0); } }
.sys__name {
  color: var(--paper-100); padding: 6px 12px; border-radius: var(--r-sm);
  background: var(--ink-700); border: 1px solid var(--paper-100);
  font-size: 0.625rem; letter-spacing: 0.12em; white-space: nowrap;
  animation: chip-on var(--dur) var(--ease) both; animation-delay: calc(var(--t0) + 4 * var(--step));
}

/* Six formats in their real proportions: three verticals and a square on one
   baseline, two widescreens under them. */
.outs {
  display: grid; gap: var(--s-3); min-width: 0;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  align-items: end;
}
.tile {
  position: relative; overflow: hidden;
  border: 1px solid var(--line-invert-strong); border-radius: var(--r-sm);
  background: linear-gradient(180deg, var(--ink-700), var(--ink-800) 75%);
  animation: clip-render var(--dur-slow) var(--ease) both;
  animation-delay: calc(var(--out0) + var(--i) * var(--outstep));
}
.tile--v  { aspect-ratio: 9 / 16; }
.tile--sq { aspect-ratio: 1 / 1; }
.tile--w  { aspect-ratio: 16 / 9; grid-column: span 2; }
@keyframes clip-render {
  from { background: var(--ink-800); border-color: var(--line-invert); clip-path: inset(0 0 100% 0); }
  to   { clip-path: inset(0); }
}
.tile__tag {
  position: absolute; top: 7px; left: 8px; right: 8px; z-index: 1;
  display: flex; flex-wrap: wrap; justify-content: space-between; gap: 2px 4px;
  font-size: 0.5625rem; letter-spacing: 0.08em; color: var(--text-invert-muted);
  white-space: nowrap;
}
.tile__tag b { font-weight: 400; color: var(--text-invert); }

/* glyphs: each format drawn by its most recognisable mark */
.g-cap { display: block; height: 4px; width: 78%; margin-inline: auto; border-radius: 1px; background: var(--paper-100); }
.g-cap--s { width: 52%; opacity: .7; margin-top: 4px; }
.g-clip, .g-caps { position: absolute; left: 0; right: 0; bottom: 14%; }
.g-wave {
  display: block; height: 14px; width: 78%; margin: 0 auto 10px;
  background: radial-gradient(circle at 50% 50%, var(--paper-100) 0 1px, transparent 1.5px) 0 50% / 5px 100% repeat-x;
  -webkit-mask: linear-gradient(90deg, #000 0 8%, transparent 8% 12%, #000 12% 30%, transparent 30% 34%, #000 34% 70%, transparent 70% 74%, #000 74%);
  mask: linear-gradient(90deg, #000 0 8%, transparent 8% 12%, #000 12% 30%, transparent 30% 34%, #000 34% 70%, transparent 70% 74%, #000 74%);
  opacity: .55;
}
.g-head { position: absolute; left: 50%; bottom: 0; width: 64%; height: 58%; transform: translateX(-50%); }
.g-head__h {
  position: absolute; left: 50%; top: 0; width: 42%; aspect-ratio: 1; transform: translateX(-50%);
  border-radius: 50%; background: var(--ink-600); border: 1px solid rgba(250,250,250,.28);
}
.g-head__b {
  position: absolute; left: 0; right: 0; bottom: 0; height: 52%;
  border-radius: 48% 48% 0 0 / 60% 60% 0 0;
  background: var(--ink-600); border: 1px solid rgba(250,250,250,.28); border-bottom: 0;
}
/* The avatar is the same figure drawn as a dashed outline: synthetic, not filmed. */
.g-head--avatar .g-head__h, .g-head--avatar .g-head__b {
  background: transparent; border: 1px dashed rgba(250,250,250,.55);
}
.g-head--avatar .g-head__b { border-bottom: 0; }
.tile .g-caps { bottom: 12%; z-index: 1; }

.g-motion { position: absolute; inset: 26% 14% 14%; display: flex; align-items: center; justify-content: space-around; }
.g-m { display: block; background: var(--paper-100); animation: m-pop 700ms var(--ease) both; }
.g-m--o { width: 26%; aspect-ratio: 1; border-radius: 50%; animation-delay: calc(var(--out0) + 3 * var(--outstep) + 200ms); }
.g-m--s { width: 22%; aspect-ratio: 1; transform: rotate(45deg); background: transparent; border: 2px solid var(--paper-100); animation-delay: calc(var(--out0) + 3 * var(--outstep) + 320ms); }
.g-m--b { width: 10%; height: 54%; border-radius: 1px; opacity: .7; animation-delay: calc(var(--out0) + 3 * var(--outstep) + 440ms); }
@keyframes m-pop { from { opacity: 0; translate: 0 40%; } }

.g-app {
  position: absolute; inset: 26% 9% 12%;
  border: 1px solid rgba(250,250,250,.35); border-radius: 3px; overflow: hidden;
  display: grid; grid-template-columns: 22% 1fr; grid-template-rows: 14% 1fr;
}
.g-app__bar { grid-column: 1 / -1; border-bottom: 1px solid rgba(250,250,250,.25);
  background: radial-gradient(circle, rgba(250,250,250,.5) 0 1.5px, transparent 2px) 4px 50% / 7px 100% repeat-x; background-size: 7px 100%; -webkit-mask: linear-gradient(90deg, #000 0 26px, transparent 26px); mask: linear-gradient(90deg, #000 0 26px, transparent 26px); }
.g-app__side { border-right: 1px solid rgba(250,250,250,.2); background: rgba(250,250,250,.05); }
.g-app__main { padding: 8% 10%; display: flex; flex-direction: column; gap: 9%; }
.g-app__main span { display: block; height: 14%; border-radius: 1px; background: rgba(250,250,250,.22); }
.g-app__main span:first-child { width: 60%; background: var(--paper-100); }
.g-app__main span:nth-child(2) { width: 85%; }
.g-app__main span:nth-child(3) { width: 45%; height: 24%; border: 1px solid var(--paper-100); background: transparent; }
.g-app__cursor {
  position: absolute; left: 58%; top: 62%; width: 0; height: 0;
  border-left: 5px solid transparent; border-right: 5px solid transparent; border-bottom: 11px solid var(--paper-100);
  transform: rotate(-28deg);
  animation: cursor-in 900ms var(--ease) both; animation-delay: calc(var(--out0) + 4 * var(--outstep) + 300ms);
}
@keyframes cursor-in { from { translate: 60% 80%; opacity: 0; } }

.g-launch { position: absolute; inset: 22% 12% 12%; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 8%; }
.g-launch__t { display: block; width: 72%; height: 15%; border-radius: 1px; background: var(--paper-100); }
.g-launch__t--s { width: 46%; height: 8%; opacity: .55; }
.g-launch__cta { display: block; width: 28%; height: 16%; margin-top: 4%; border-radius: 2px; border: 1px solid var(--paper-100); }

@media (max-width: 620px) {
  .outs { gap: var(--s-2); }
  .tile__tag { font-size: 0.5rem; top: 5px; left: 5px; right: 5px; }
  .tile--v .tile__tag b, .tile--sq .tile__tag b { display: none; }
  .ins__chip { font-size: 0.5625rem; padding: 5px 8px; }
}
.cascade__cap {
  margin-top: var(--s-5); display: flex; justify-content: space-between;
  gap: var(--s-4); flex-wrap: wrap; color: var(--text-invert-muted);
}

/* ---------- qualifier: this is you if ---------- */
.qual { margin-top: clamp(3.5rem, 8vw, 6rem); }
.qual__list {
  counter-reset: qual;
  margin-top: var(--s-8);
  border-top: 1px solid var(--line-invert);
}
.qual__list li {
  counter-increment: qual;
  padding-block: var(--s-5);
  border-bottom: 1px solid var(--line-invert);
  display: flex; gap: var(--s-5); align-items: baseline;
  font-size: var(--t-lead); line-height: 1.45;
}
.qual__list li::before {
  content: counter(qual, decimal-leading-zero);
  font-family: var(--font-mono); font-size: var(--t-mono);
  color: var(--text-invert-muted); flex: 0 0 auto;
}
.qual__cap { margin-top: var(--s-8); max-width: 46em; }

/* ---------- the system: three layers ---------- */
.layers {
  margin-top: var(--s-12);
  display: grid; gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  border-radius: var(--r-lg);
  overflow: hidden;
}
@media (min-width: 900px) { .layers { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
.layer {
  background: var(--paper-100);
  padding: clamp(1.5rem, 3vw, 2.25rem);
  display: flex; flex-direction: column; gap: var(--s-4);
}
.layer__idx { color: var(--text-faint); }
.layer__name { font-size: 1.125rem; font-weight: 500; letter-spacing: -0.015em; }
.layer__body { font-size: var(--t-small); line-height: 1.62; color: var(--text-muted); }

.pipe {
  margin-top: var(--s-12); padding-top: var(--s-8);
  border-top: 1px solid var(--line);
  display: flex; flex-wrap: wrap; align-items: center; gap: var(--s-3) var(--s-4);
}
.pipe__step { color: var(--text-muted); }
.pipe__step--you { color: var(--text); }
.pipe__sep { color: var(--text-faint); }

/* ---------- calculator ---------- */
.calc {
  margin-top: var(--s-12);
  display: grid; gap: clamp(2.5rem, 5vw, 4rem);
  grid-template-columns: minmax(0, 1fr);
}
.calc > * { min-width: 0; }
@media (min-width: 980px) {
  .calc { grid-template-columns: minmax(0, 1fr) minmax(0, 1.05fr); align-items: start; }
}
.field { padding-block: var(--s-6); border-top: 1px solid var(--line-invert); }
.field:last-of-type { border-bottom: 1px solid var(--line-invert); }
.field__top {
  display: flex; align-items: baseline; justify-content: space-between;
  gap: var(--s-5); margin-bottom: var(--s-5);
}
.field__label { font-size: var(--t-small); color: var(--text-invert-muted); }
.field__val {
  font-size: 1.125rem; font-weight: 500;
  font-variant-numeric: tabular-nums;
  color: var(--text-invert); white-space: nowrap;
}
.field__hint { margin-top: var(--s-4); font-size: 0.75rem; color: var(--text-invert-muted); }

input[type="range"] {
  -webkit-appearance: none; appearance: none;
  width: 100%; height: 32px; background: transparent; cursor: grab;
}
input[type="range"]:active { cursor: grabbing; }
input[type="range"]::-webkit-slider-runnable-track { height: 1px; background: var(--line-invert-strong); }
input[type="range"]::-moz-range-track { height: 1px; background: var(--line-invert-strong); }
input[type="range"]::-webkit-slider-thumb {
  -webkit-appearance: none; appearance: none;
  width: 18px; height: 18px; margin-top: -9px;
  border-radius: 3px; background: var(--paper-100); border: 0;
}
input[type="range"]::-moz-range-thumb {
  width: 18px; height: 18px; border-radius: 3px;
  background: var(--paper-100); border: 0;
}
.num {
  display: inline-flex; align-items: center; gap: var(--s-2);
  border-bottom: 1px solid var(--line-invert-strong); padding-bottom: var(--s-2);
}
.num__cur { font-size: 1rem; color: var(--text-invert-muted); }
.num input {
  width: 7ch; background: none; border: 0; color: var(--text-invert);
  font-family: var(--font-sans); font-size: 1.125rem; font-weight: 500;
  font-variant-numeric: tabular-nums;
}
.num input:focus { outline: none; }
.num:focus-within { border-color: var(--text-invert); outline: 2px solid var(--paper-100); outline-offset: 6px; border-radius: 1px; }

.calc__big {
  font-size: var(--t-reading);
  line-height: 1.02; font-weight: 500; letter-spacing: -0.035em;
  font-variant-numeric: tabular-nums;
}
.calc__bigsub { margin-top: var(--s-4); color: var(--text-invert-muted); font-size: var(--t-small); }
.calc__table { margin-top: var(--s-8); }
.calc__table th, .calc__table td {
  padding-block: var(--s-4); border-bottom: 1px solid var(--line-invert);
  text-align: right; vertical-align: baseline;
}
.calc__table thead th {
  color: var(--text-invert-muted); font-weight: 400;
  font-size: var(--t-mono); font-family: var(--font-mono);
  letter-spacing: var(--tr-mono); text-transform: uppercase; padding-bottom: var(--s-3);
}
.calc__table th:first-child, .calc__table td:first-child {
  text-align: left; color: var(--text-invert-muted); font-weight: 400; font-size: var(--t-small);
}
.calc__table td { font-variant-numeric: tabular-nums; font-size: 0.9375rem; }
.calc__table td.us { color: var(--text-invert); font-weight: 500; }
.calc__table td.them { color: var(--text-invert-muted); }
@media (max-width: 620px) {
  .calc__table td { font-size: 0.875rem; }
  .calc__table th:first-child, .calc__table td:first-child { font-size: 0.8125rem; }
}
.calc__delta {
  margin-top: var(--s-8); padding-top: var(--s-6);
  border-top: 1px solid var(--line-invert-strong);
  font-size: var(--t-lead); line-height: 1.5;
}
.calc__break { margin-top: var(--s-5); font-size: var(--t-small); color: var(--text-invert-muted); }
.calc__break strong { color: var(--text-invert); font-weight: 500; }
.calc__slot {
  margin-top: var(--s-8); padding: var(--s-5);
  border: 1px solid var(--line-invert-strong); border-radius: var(--r-sm);
  font-size: var(--t-small); line-height: 1.6; color: var(--text-invert-muted);
}
.calc__go {
  margin-top: var(--s-8);
  display: flex; flex-wrap: wrap; align-items: center; gap: var(--s-4) var(--s-6);
}
.calc__peek { display: none; }
@media (max-width: 979px) {
  /* While the inputs are on screen, the result rides along with them, so a
     visitor on a phone sees the number move as they drag. */
  .calc__peek {
    display: flex; justify-content: space-between; gap: var(--s-4);
    position: sticky; bottom: 0; z-index: 5;
    margin-inline: calc(var(--shell-x) * -1);
    padding: var(--s-4) var(--shell-x);
    background: var(--paper-100); color: var(--ink-900);
    font-size: var(--t-small); font-weight: 500; font-variant-numeric: tabular-nums;
    box-shadow: 0 -8px 24px -12px rgba(0,0,0,.6);
  }
}
.calc__note {
  margin-top: var(--s-10); padding-top: var(--s-6);
  border-top: 1px solid var(--line-invert);
  max-width: 62ch; font-size: var(--t-small); line-height: 1.65;
  color: var(--text-invert-muted);
}

/* ---------- pricing ladder ---------- */
.ladder {
  margin-top: var(--s-12);
  display: grid; gap: clamp(2.5rem, 5vw, 4rem);
  grid-template-columns: minmax(0, 1fr);
}
.ladder > * { min-width: 0; }
@media (min-width: 900px) {
  .ladder { grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr); align-items: start; }
}
.ladder__setup {
  border: 1px solid var(--line-strong); border-radius: var(--r-lg);
  padding: clamp(1.5rem, 3vw, 2.25rem); background: var(--paper-200);
}
.ladder__amt {
  margin-top: var(--s-5);
  font-size: clamp(1.625rem, 3.4vw, 2.375rem);
  line-height: 1.05; font-weight: 500; letter-spacing: -0.03em;
  font-variant-numeric: tabular-nums;
}
.ladder__desc { margin-top: var(--s-5); font-size: var(--t-small); line-height: 1.62; color: var(--text-muted); }
.ladder__table caption { text-align: left; color: var(--text-muted); padding-bottom: var(--s-5); }
.ladder__table th, .ladder__table td {
  padding-block: var(--s-4); border-bottom: 1px solid var(--line); text-align: left;
}
.ladder__table thead th {
  color: var(--text-faint); font-weight: 400;
  font-size: var(--t-mono); font-family: var(--font-mono);
  letter-spacing: var(--tr-mono); text-transform: uppercase; padding-bottom: var(--s-3);
}
.ladder__table { width: 100%; }
.ladder__table th + th, .ladder__table td + td {
  text-align: right; font-variant-numeric: tabular-nums; padding-left: var(--s-3);
}
.ladder__table th:first-child, .ladder__table td:first-child { padding-left: var(--s-3); }
.ladder__table th:last-child, .ladder__table td:last-child { padding-right: var(--s-3); }
.ladder__table td:first-child { color: var(--text-muted); font-size: var(--t-small); }
.ladder__table td:last-child { font-size: 1.0625rem; font-weight: 500; }
.ladder__table tr.is-best td { background: var(--paper-300); }
.ladder__table tr.is-best td:first-child { color: var(--text); }
.ladder__note {
  margin-top: var(--s-8); max-width: 62ch;
  font-size: var(--t-small); line-height: 1.65; color: var(--text-muted);
}

/* ---------- formats: the spec sheet ----------
   A production company with no publishable reel shows what it makes instead,
   at the proportions it makes it in. */
.spec { margin-top: var(--s-12); }
.spec__table th, .spec__table td {
  padding-block: var(--s-6); padding-right: var(--s-6);
  border-bottom: 1px solid var(--line-invert); text-align: left; vertical-align: middle;
}
.spec__table thead th {
  padding-block: 0 var(--s-3);
  font-family: var(--font-mono); font-size: var(--t-mono); font-weight: 400;
  letter-spacing: var(--tr-mono); text-transform: uppercase; color: var(--text-invert-muted);
}
.spec__table tbody th { font-weight: 500; }
/* Group rows name the two ways work is priced. */
.spec__table .spec__group th {
  display: table-cell; padding-block: var(--s-10) var(--s-3);
  font-family: var(--font-mono); font-size: var(--t-mono); font-weight: 400;
  letter-spacing: var(--tr-mono); text-transform: uppercase; color: var(--text-invert);
  border-bottom: 1px solid var(--line-invert-strong);
}
.spec__table tbody:first-of-type .spec__group th { padding-top: var(--s-6); }
.spec__table tbody tr.spec__group:hover { background: none; }
.spec__fmt { display: flex; align-items: center; gap: var(--s-5); }
.spec__name { font-size: 1.125rem; line-height: 1.25; letter-spacing: -0.015em; }
.spec__shapes { display: inline-flex; align-items: flex-end; gap: 6px; width: 64px; height: 40px; flex: 0 0 auto; }
.ar { display: block; border: 1px solid var(--paper-100); border-radius: 2px; background: var(--ink-700); }
.ar--9x16 { height: 40px; width: 22.5px; }
.ar--1x1  { height: 26px; width: 26px; }
.ar--4x5  { height: 32px; width: 25.6px; }
.ar--16x9 { height: 18px; width: 32px; }
.spec__ar { color: var(--text-invert-muted); white-space: nowrap; }
.spec__in { color: var(--text-invert-muted); font-size: var(--t-small); line-height: 1.6; max-width: 46ch; }
.spec__price { text-align: right; white-space: nowrap; font-size: var(--t-small); font-weight: 500; padding-right: 0; }
.spec__table tr.is-quoted .spec__price { color: var(--text-invert-muted); font-weight: 400; }
.spec__plus { display: block; margin-top: 2px; font-size: 0.75rem; font-weight: 400; color: var(--text-invert-muted); white-space: normal; }
.spec__table tbody tr { transition: background var(--dur-fast) var(--ease); }
.spec__table tbody tr:hover { background: var(--ink-800); }
@media (max-width: 760px) {
  .spec__table thead { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); }
  .spec__table, .spec__table tbody, .spec__table tr, .spec__table th, .spec__table td { display: block; }
  .spec__table tr { padding-block: var(--s-6); border-bottom: 1px solid var(--line-invert); display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: var(--s-2) var(--s-4); }
  .spec__table th, .spec__table td { padding: 0; border: 0; }
  .spec__table tbody th { grid-column: 1; }
  .spec__table tr.spec__group { display: block; padding-block: var(--s-10) var(--s-3); border-bottom-color: var(--line-invert-strong); }
  .spec__table tbody:first-of-type tr.spec__group { padding-top: var(--s-4); }
  .spec__table .spec__group th { display: block; padding: 0; border: 0; }
  .spec__table .spec__price { grid-column: 2; grid-row: 1; align-self: center; }
  .spec__table .spec__ar { grid-column: 1 / -1; padding-left: calc(64px + var(--s-5)); }
  .spec__table .spec__in { grid-column: 1 / -1; padding-left: calc(64px + var(--s-5)); }
}

.offer {
  margin-top: clamp(3rem, 7vw, 5rem);
  display: grid; gap: var(--s-6); align-items: end;
  grid-template-columns: minmax(0, 1fr);
  padding-top: var(--s-10); border-top: 1px solid var(--line-invert-strong);
}
@media (min-width: 900px) {
  .offer { grid-template-columns: minmax(0, 1.4fr) minmax(0, 1fr) auto; gap: var(--s-10); }
}
.offer__line {
  font-size: var(--t-h1); line-height: var(--lh-heading);
  letter-spacing: var(--tr-heading); font-weight: 500; text-wrap: balance;
}
.offer__line span { color: var(--text-invert-muted); }
.offer__sub { font-size: var(--t-small); line-height: 1.65; color: var(--text-invert-muted); max-width: 44ch; }

/* ---------- what we don't do ---------- */
.dontdo { margin-top: var(--s-10); border-top: 1px solid var(--line); }
.dontdo li {
  padding-block: var(--s-4); border-bottom: 1px solid var(--line);
  display: flex; gap: var(--s-5); align-items: baseline;
  font-size: var(--t-small); line-height: 1.58;
}
.dontdo li::before { content: "\2014"; color: var(--text-faint); flex: 0 0 auto; }
.dontdo li:last-child { color: var(--text); font-weight: 500; }
.dontdo li:last-child::before { content: "\2192"; color: var(--text); }

/* ---------- steps ---------- */
.steps { margin-top: var(--s-10); border-top: 1px solid var(--line); }
.step {
  padding-block: var(--s-6); border-bottom: 1px solid var(--line);
  display: grid; gap: var(--s-2); grid-template-columns: minmax(0, 1fr);
}
@media (min-width: 720px) {
  .step { grid-template-columns: 3.5rem minmax(0, 1fr); gap: var(--s-2) var(--s-8); align-items: baseline; }
}
.step__idx { color: var(--text-faint); }
.step__name { font-weight: 500; letter-spacing: -0.01em; }
.step__body { font-size: var(--t-small); line-height: 1.62; color: var(--text-muted); margin-top: var(--s-2); }
@media (min-width: 720px) { .step__body { grid-column: 2; } }

/* ---------- faq ---------- */
.faq { margin-top: var(--s-10); border-top: 1px solid var(--line); }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary {
  padding-block: var(--s-5);
  display: flex; align-items: baseline; justify-content: space-between;
  gap: var(--s-6); cursor: pointer; list-style: none;
  font-size: 1.0625rem; font-weight: 500; letter-spacing: -0.012em;
  transition: color var(--dur-fast) var(--ease);
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+"; font-family: var(--font-mono); font-size: 0.875rem;
  color: var(--text-faint); flex: 0 0 auto;
}
.faq details[open] summary::after { content: "\2013"; }
.faq summary:hover { color: var(--text-muted); }
.faq__a {
  padding-bottom: var(--s-6); padding-right: var(--s-8);
  max-width: 64ch; font-size: var(--t-small); line-height: 1.68; color: var(--text-muted);
}

/* ---------- close + footer ---------- */
.close__inner { max-width: 46rem; }
.close__acts { margin-top: var(--s-10); display: flex; flex-wrap: wrap; align-items: center; gap: var(--s-6); }
/* The rule is drawn inside the shell's padding so it lines up with every
   other hairline on the page instead of starting at the viewport edge. */
.site-foot {
  position: relative;
  padding-block: var(--s-8);
  display: flex; flex-wrap: wrap; gap: var(--s-4) var(--s-8);
  justify-content: space-between; align-items: baseline;
  color: var(--text-invert-muted); font-size: 0.8125rem;
}

/* ---------- section divider inside one band ---------- */
.split { margin-top: clamp(4rem, 9vw, 7rem); }

/* ---------- reveal: one system, used everywhere, fails open ----------
   Hidden start state is scoped under .js, and .js is added only by the inline
   script in <head>. With no JS the attributes are inert and everything is
   simply visible. */
.js [data-reveal] { opacity: 0; transform: translateY(12px); }
.js [data-reveal].is-in {
  opacity: 1; transform: none;
  transition: opacity var(--dur) var(--ease), transform var(--dur) var(--ease);
  transition-delay: var(--reveal-delay, 0ms);
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  /* The fade stays and the slide goes: reduced motion removes displacement, not
     feedback. Forcing opacity 1 here deleted the entrance entirely. */
  .js [data-reveal], .js [data-reveal].is-in { transform: none; }
}

/* ---------- booking page ---------- */
.site-foot::before {
  content: ""; position: absolute; top: 0;
  left: var(--shell-x); right: var(--shell-x);
  border-top: 1px solid var(--line-invert);
}
.site-foot .link-u { display: inline-block; padding-block: var(--s-3); }
.book {
  margin-top: var(--s-10);
  display: grid; gap: clamp(2.5rem, 5vw, 4.5rem);
  grid-template-columns: minmax(0, 1fr);
}
/* On a phone the calendar is the action, so it comes first. */
@media (max-width: 899px) { .book > :last-child { order: -1; } }
.book__fallback .link-u { display: inline-block; padding-block: var(--s-3); }
.book > * { min-width: 0; }
@media (min-width: 980px) {
  .book { grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.2fr); align-items: start; }
}
.book__slot {
  min-height: 32rem;
  border: 1px solid var(--line-invert); border-radius: var(--r-lg);
  padding: var(--s-6); background: var(--ink-800);
  display: flex; flex-direction: column; gap: var(--s-4);
}
.book__slot.is-ready { padding: 0; overflow: hidden; background: var(--ink-900); }
.book__loading { color: var(--text-invert-muted); }
.book__slot iframe, .book__slot .cal-inline-container { min-height: 30rem; width: 100%; border: 0; }
.book__fallback { font-size: var(--t-small); }
.book__slot.is-ready .book__fallback { padding: var(--s-5) var(--s-6); }
.book__offline {
  padding: var(--s-5); border: 1px solid var(--line-invert-strong);
  border-radius: var(--r-sm); font-size: var(--t-small); line-height: 1.6;
  color: var(--text-invert-muted);
}
.book__have { margin-top: var(--s-10); border-top: 1px solid var(--line-invert); }
.book__have li {
  padding-block: var(--s-4); border-bottom: 1px solid var(--line-invert);
  display: flex; gap: var(--s-4); align-items: baseline;
  font-size: var(--t-small); color: var(--text-invert-muted);
}
.book__have li::before { content: "\2014"; flex: 0 0 auto; }

/* ==========================================================================
   ANIMATION LAYER
   Additive by construction: with scripting off or reduced motion on, every
   element here is static and complete. Nothing is animated *into* existence.
   ========================================================================== */

/* Reading progress. It is drawn on the header's own black, so unlike a
   tone-on-tone bar it keeps its contrast over both the paper and ink bands. */
.progress {
  position: absolute; left: 0; right: 0; bottom: -1px; height: 2px;
  background: var(--paper-100);
  transform: scaleX(0); transform-origin: 0 50%;
  pointer-events: none;
}

/* CTA arrow, which leans toward the booking page on hover. */
.btn--go::after {
  content: "\2192"; display: inline-block;
  transition: transform var(--dur-fast) var(--ease);
}
.btn--go:hover::after { transform: translateX(4px); }

/* Hover feedback on the structural surfaces. Border and background only, never
   a transform, so nothing jumps while a filter animation is still settling. */
.layer { transition: background var(--dur-fast) var(--ease); }
.layer:hover { background: var(--paper-200); }
.ladder__table tbody tr td { transition: background var(--dur-fast) var(--ease); }
.ladder__table tbody tr:hover td { background: var(--paper-200); }

/* ---------- the strip: every platform the output has to live on ---------- */
.strip { padding-block: clamp(3rem, 7vw, 5rem); border-top: 1px solid var(--line-invert); }
.marquee {
  margin-top: var(--s-8);
  overflow: hidden;
  /* The mask is what stops a full-bleed row from reading as clipped. */
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 5%, #000 95%, transparent);
  mask-image: linear-gradient(90deg, transparent, #000 5%, #000 95%, transparent);
}
.marquee__track {
  display: flex; align-items: center;
  width: max-content;
  gap: clamp(2.5rem, 6vw, 5rem);
  /* The track holds its content twice and travels exactly half its width, so
     the loop is seamless. */
  animation: marquee-slide var(--mq, 70s) linear infinite;
}
.marquee--rev .marquee__track { animation-direction: reverse; }
.marquee:hover .marquee__track { animation-play-state: paused; }
@keyframes marquee-slide {
  from { transform: translate3d(0, 0, 0); }
  to   { transform: translate3d(-50%, 0, 0); }
}

.mk {
  display: inline-flex; align-items: center; gap: var(--s-3);
  color: var(--text-invert-muted); white-space: nowrap;
  transition: color var(--dur-fast) var(--ease);
}
.mk svg { width: 22px; height: 22px; flex: 0 0 auto; }
.mk span { font-size: 0.8125rem; }
.marquee:hover .mk { color: var(--text-invert); }

.fmt {
  font-family: var(--font-mono); font-size: 0.6875rem;
  letter-spacing: 0.1em; text-transform: uppercase;
  color: var(--text-invert-muted); white-space: nowrap;
}
.fmt::after { content: "\00b7"; margin-left: clamp(2.5rem, 6vw, 5rem); opacity: 0.35; }
.strip__rule { margin-top: var(--s-8); border: 0; border-top: 1px solid var(--line-invert); }
.strip__head { display: flex; align-items: baseline; justify-content: space-between; gap: var(--s-4); }
.mqpause {
  font-family: var(--font-mono); font-size: 0.6875rem;
  letter-spacing: 0.1em; text-transform: uppercase;
  background: none; border: 1px solid var(--line-invert); border-radius: var(--r-sm);
  color: var(--text-invert-muted); padding: var(--s-2) var(--s-4); min-height: 44px; min-width: 64px; cursor: pointer;
  transition: color var(--dur-fast) var(--ease), border-color var(--dur-fast) var(--ease);
}
.mqpause:hover, .mqpause:focus-visible { color: var(--text-invert); border-color: var(--line-invert-strong); }
/* A real, visible pause mechanism for the running tickers -- not hover-only, so
   WCAG 2.2.2 holds for touch and keyboard as well. */
.strip.is-paused .marquee__track { animation-play-state: paused; }

@media (prefers-reduced-motion: reduce) {
  /* The ticker keeps running, at half speed. Killing it turned the strip into a
     frozen row of logos with raw scrollbars -- which reads as broken, not as
     considerate, and is exactly what a visitor with the OS setting on saw. Speed
     is what changes. The pause control and hover/focus stay as the WCAG 2.2.2
     mechanism, so the motion is still fully stoppable. */
  .marquee__track { animation-duration: calc(var(--mq, 70s) * 2); }
  /* Formats fade in, with no wipe and nothing travelling. */
  .tile { animation-name: clip-fade; }
  .g-m, .g-app__cursor, .sys__line { animation: none; }
}
@keyframes clip-fade { from { opacity: .25; } to { opacity: 1; } }